In 2011, Audi added approximately 3,500 members to its team - the largest addition in the company's history. One might assume, that in 2012, they'd put on the brakes. Fred Lavery Company is happy to report that's not the case. They're planning instead to keep their foot on the accelerator pedal. Hoping to develop their breadth and depth in the areas of lightweight construction and electric technology, the Four-Ringed luxury automaker plans to recruit an additional 1,200 experts in the New Year.
Fortifying the company's competitive edge with tech-savvy specialists is, however, only half of Audi's strategy for building momentum in 2012 and beyond. In addition, they'll be investing nearly $17 billion in the company, 2013-2016. This hefty sum represents the automaker's largest self investment ever and will go not only toward the development of new products but also the expansion of select Audi facilities.
The investment program is expected to benefit Audi's German locations the most. However, consumers in the U.S. and worldwide will also benefit directly from advancements made to the Audi sports cars themselves. Already, we can see a handful of fresh innovation from Audi for the 2012 model year. Not only are there the new Audi A8 hybrid (for European markets only) and next-generation Audi A3, but also the Audi S6, Audi S7, and Audi S8. And, let's not forget the Audi A6 all-road quattro.
In short, 2012-2016 is a ride you don't want to miss. Stay tuned to find out what else Audi has in store. And remember, you can always explore our entire new Audi and used Audi inventories online. To learn more about a particular Audi or take a test drive, simply visit Fred Lavery Company during our regular business hours. Conveniently located at 34602 Woodward Avenue Birmingham, MI 48009, we're always happy to help.